Original content is something that you have created yourself using you own different words and you have not copied and pasted from the internet. Since everybody has unique ways of writing it is therefore important that you use your own words. It is not possible that two different people can write the same things with all words matching. That shows unoriginal work which is supplicated. Google team will rank your work and identifying some sections of the copied work. The article you are writing should be full of information and interesting not just a flat piece of work.
Ranking of your site goes hand in hand with the quality of your work. If your content is reduced your website will not grow, but if you have original content your site will have a higher standard. Here are some of the relations between the original content and web growth. Your work that is approved by many people makes your faith. If your work attracts many users this means that it is a good job and will give you some confidence to go ahead. Giving your readers something that they have never seen before will make them want to visit your site more often to know if you have already posted another one.
This will increase your ranking on the Google and the search engines. Original content will naturally give your site high level. With developed confidence and higher ranking you will be able to make a lot of money through the internet.
With original content you will be able to build the reputation and confidence of your business. Reputation and trust of your company will be retained if you are providing original and unique content. You are going to gain good foundation when people have gotten used to reading your original content making them believe that you know what you are doing. Once you have a good starting point you can go further and win the trust of others. With time as you write articles on a regular basis the ranking of your site will be increasing. And this will help you in gaining confidence and build the reputation of your company. The ranking of your site will also be increasing with any original article you write.
Gaining permanent ads and backlinks of your company will also be an advantage of writing original content. The ranking of your site will go higher and higher as you win more viewers with your original content. Doing original work will be of more advantage to you as you will be awarded permanent advertisement of your business.